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Advertisers rely on their ad server as the source of truth in the pursuit to verify and measure delivery and performance of media and creative. It’s the platform that aggregates and unifies data to connect customers, media and creative. Flashtalking is the leading independent global ad server for advertisers who value control of their data […]
Continue ReadingHolistic yield optimization through a truly unified auction The Smart full stack platform features the market’s most powerful ad server and natively integrated SSP. Our outstanding holistic yield optimization algorithm ensures that each impression is sold through the best sales channel in order to maximize your overall revenue. From a single entry point, you can manage all […]
Continue ReadingMarketers rely on accurate data in order to achieve precise targeting of their messages. To fully understand what makes data reliable, it’s important to understand the different classifications of data. Indeed there are 1st, 2nd and 3rd party data which each have specific definitions.. Reliability will vary between the quality and scope of the data. […]
Continue ReadingFormerly known as DoubleClick Campaign Manager, Campaign Manager is a Google Marketing Platform tool which can be used by advertisers to streamline ad management. While it is first and foremost an ad server, Campaign Manager has several added features and benefits that make it a useful tool for end to end media campaign execution, from […]
Continue ReadingI created a javascript variable to generate a random number and assigned to a custom HTML tag to push the value to the data layer. Value pushed to a variable called OrdId Data layer variable created to pull the value from data layer: Data layer variable (OrdId) added to the Order ID parameter on floodlight […]
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