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How Search Ads 360 works Search Ads 360 models an agency structure Just as many advertising agencies maintain separate teams to manage search and social marketing for multiple advertisers, in Search Ads 360 you can manage multiple advertisers under a single agency network. Each of these advertisers contains its own group of engine accounts and campaigns, as […]
Continue ReadingWorkspaces Use workspaces to group and manage tag changes. A Google Tag Manager workspace allows you to create multiple sets of changes for your container. Team members can work on changes in separate workspaces to independently develop their own tag configurations. This feature helps with version control by enabling you to revert changes to a […]
Continue ReadingWhat It Is: DoubleClick for Publishers (DFP) is the most popular ad server for publishers that offers cross-platform support for ads and programmatic options and to serve ads across mobile sites, apps, and desktop from a single place. Key Features: DFP offers an intuitive user interface which allows non-advertising professionals to utilize it effectively, plus great reporting […]
Continue ReadingWhat It Is: OpenX is a long-standing, well known ad server which offers users the ability to execute campaigns with both direct and programmatic tools built into the UI. Key Features: OpenX features the ability to micro-target audiences, customization of campaign reporting, and excellent analytics, with access to 12 months of historical data. OpenX is also popular […]
Continue ReadingWhat It Is: Sizmek is the world’s largest 3rd party ad server. Aimed at marketers, Sizmek’s system helps users navigate the broad spectrum of digital advertising. They’ve spent the last 15 years in the business leading industry innovations in digital, rich media included, video and multi-channel online targeted advertising. Key Features: Sizmek offers an all-inclusive platform that […]
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