Course: GTM Fundamentals [free]

Course Overview Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers. Unit 1: Starting out […]

Continue Reading

Introduction to Search Ads 360 bid strategies

Introduction to Search Ads 360 bid strategies Next: How bid strategies work Search Ads 360 bid strategies optimize your advertising spend across the supported search engine accounts within an advertiser. They monitor the performance of keywords and product groups, and adjust bids to achieve the highest number of conversions, the greatest amount of revenue, the best position, or highest […]

Continue Reading