DMP – Sales Force Audience Studio – Data Collection Partners

 

• Off-Site Ad Servers
• On-Site Ad Servers
• Email Service Providers (ESP)
• Data Management Platforms (DMP)
• Analytics & Measurement

Off-Site Ad Servers

Partner	Method	Client Requirements
Conversant	JS tag and impression pixel	Deployment of Salesforce DMP impression tracker
DoubleClick Campaign Manager (DCM)	JS tag and impression pixel	API Access Krux Whitelisting
DoubleClick Campaign Manager (DCM)	Impression-level Log File	Client has accepted Google Terms Client’s Google Cloud Console URL Google + Krux Account Configuration
Flashtalking	JS tag and impression pixel	JS modifications
Innovid	JS tag and impression pixel	No client inputs requires
Medialets	JS tag and impression pixel	Deployment of Salesforce DMP Impression and Click Trackers
Sizmek	JS tag and impression pixel	API Access Deployment ofSalesforce DMP Impression and Click Trackers

On-Site Ad Servers

Partner	Method	Client Requirements
DoubleClick For Publishers – DFP (Data Transfer Files)	Ad Logs for YA	Implement Interchange Code API Access

Email Service Providers (ESP)

Partner	Method	Client Requirements
Salesforce Marketing Cloud	Impression pixel and click tracker	Deployment of Salesforce DMP Event Pixel

Data Management Platforms (DMP)

Partner	Method	Client Requirements
Adobe Audience Manager	S2S	Adobe Client

Analytics & Measurement

Partner	Method	Client Requirements
Adobe Analytics (fkaOmniture SiteCatalyst)	On-page	Mapping of on page variables
Brightcove	Brightcove JS Snippet	Implement Brightcove JS snippet
comScore Validated Campaign Essentials (vCE)	Log files from partner FTP	FTP access to Comscore ILR logs
Google Analytics Standard	DataLayer DTC	Google Tag Manager
Kochava	Event Pixel	Deployment of Salesforce DMP Event Pixel
Tune	Event Pixel	Deployment of Salesforce DMP Event Pixel

Please reach out to the Client Success Team via the Help Portal to request further integration details.

 

Sources:

https://www.salesforce.com/uk/products/marketing-cloud/data-management/platform/

https://www.salesforce.com/products/marketing-cloud/data-management/?mc=DMP

https://www.salesforce.com/uk/products/marketing-cloud/data-management/#

https://konsole.zendesk.com/hc/en-us/articles/227144948-Data-Collection-Partners