Web Analytics – data lady

GA – Collect campaign data with custom URLs

August 8, 2020crisbicca0

Add parameters to URLs to identify the campaigns that refer traffic. By adding campaign parameters to the destination URLs you use in your ad campaigns, you can collect information about the overall efficacy of those campaigns, and also understand where the campaigns are more effective. For example, your Summer Sale campaign might be generating lots of revenue, but if […]

Learn GA by experimenting its features with real business data

August 8, 2020crisbicca0

The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. It’s a great way to look at real business data and experiment with Google Analytics features. Access the demo account To access the demo account, click the ACCESS DEMO ACCOUNT link at the end of this section. When you […]

Analytics Academy – Getting Started With Google Analytics 360

August 4, 2020crisbicca0

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Google Analytics – difference between bounce and exit rate

August 4, 2020crisbicca0

Bounce rate and exit rate metrics in Google Analytics are often used interchangeably. But they are not the same thing. Bounce rate is the percentage of single page GA sessions in which a person leaves your website from the landing page (entry page) without browsing any further. Whereas exit rate is the percentage of exits […]

GA – Data collection limits

December 1, 2019crisbicca1

Data collection limit Every user interaction can be sent to Analytics as an individual hit, including (but not limited to) each pageview, screenview, event, and ecommerce transaction. As a result, a single session can result in many hits. To learn more about the methods that send hits from website tracking, refer to the analytics.js Method Reference in […]