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Course Overview Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers. Unit 1: Starting out […]
Continue ReadingWorkspaces Use workspaces to group and manage tag changes. A Google Tag Manager workspace allows you to create multiple sets of changes for your container. Team members can work on changes in separate workspaces to independently develop their own tag configurations. This feature helps with version control by enabling you to revert changes to a […]
Continue ReadingI created a javascript variable to generate a random number and assigned to a custom HTML tag to push the value to the data layer. Value pushed to a variable called OrdId Data layer variable created to pull the value from data layer: Data layer variable (OrdId) added to the Order ID parameter on floodlight […]
Continue ReadingWHAT IS TAG MANAGEMENT? A tag management system (TMS) makes it simple for users to implement, manage, and maintain tags on their digital properties with an easy to use web interface. Using a TMS is integral to providing a foundation for your organization’s data collection and governance needs while helping to drive better customer experiences. […]
Continue ReadingWith the advent and gradual evolution of new tag manager techniques over the last four to five years, it has changed the way analysts and marketers manage platform implementation today. In the early days, organizations captured and measured web behavior by parsing and analyzing web server log files. As the industry evolved, we started […]
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