Category: Paid Search

Introduction to Search Ads 360 bid strategies Next: How bid strategies work Search Ads 360 bid strategies optimize your advertising spend across the supported search engine accounts within an advertiser. They monitor the performance of keywords and product groups, and adjust bids to achieve the highest number of conversions, the greatest amount of revenue, the best position, or highest […]

How Search Ads 360 works Search Ads 360 models an agency structure Just as many advertising agencies maintain separate teams to manage search and social marketing for multiple advertisers, in Search Ads 360 you can manage multiple advertisers under a single agency network. Each of these advertisers contains its own group of engine accounts and campaigns, as […]