Category: Ad Server

What It Is: DoubleClick for Publishers (DFP) is the most popular ad server for publishers that offers cross-platform support for ads and programmatic options and to serve ads across mobile sites, apps, and desktop from a single place. Key Features: DFP offers an intuitive user interface which allows non-advertising professionals to utilize it effectively, plus great reporting […]

What It Is: OpenX is a long-standing, well known ad server which offers users the ability to execute campaigns with both direct and programmatic tools built into the UI. Key Features: OpenX features the ability to micro-target audiences, customization of campaign reporting, and excellent analytics, with access to 12 months of historical data. OpenX is also popular […]

What It Is: Sizmek is the world’s largest 3rd party ad server. Aimed at marketers, Sizmek’s system helps users navigate the broad spectrum of digital advertising. They’ve spent the last 15 years in the business leading industry innovations in digital, rich media included, video and multi-channel online targeted advertising. Key Features: Sizmek offers an all-inclusive platform that […]

Advertisers rely on their ad server as the source of truth in the pursuit to verify and measure delivery and performance of media and creative. It’s the platform that aggregates and unifies data to connect customers, media and creative. Flashtalking is the leading independent global ad server for advertisers who value control of their data […]

Holistic yield optimization through a truly unified auction The Smart full stack platform features the market’s most powerful ad server and natively integrated SSP. Our outstanding holistic yield optimization algorithm ensures that each impression is sold through the best sales channel in order to maximize your overall revenue. From a single entry point, you can manage all […]