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Best Data Management Platform (DMP)

December 1, 2019crisbicca0

Data management platforms (DMPs) are central hubs that store and analyze all of a company’s customer, audience, and marketing data. DMPs help companies make best use of the massive amounts of data they collect by analyzing data from multiple sources and presenting it in easily digestible ways. DMPs are used by ad agencies, marketers, and […]

Tealium, Ensighten or Google Tag Manager?

December 1, 2019crisbicca0

Reddit users opinions about the most popular TMS’s: I’ve talked with Tealium a bit and considered purchasing at the point when we were spending a ton on Adwords. During most of the demo, I found myself saying “Oh yeah, I do that in GTM already like this…”. We moved away from Adwords a bit and […]

Meet Charles – a web debugging proxy application

December 1, 2019crisbicca0

About Charles Charles is a web proxy (HTTP Proxy / HTTP Monitor) that runs on your own computer. Your web browser (or any other Internet application) is then configured to access the Internet through Charles, and Charles is then able to record and display for you all of the data that is sent and received. In Web […]

DMP – Sales Force Audience Studio – Data Activation Partners

November 30, 2019crisbicca2

On-Site Ad Servers On-Site SSP’s Off-Site Ad Servers Off-Site Data Activation Experience Management Systems & A/B Testing Platforms Assorted Data Outputs Real-Time Activation Partners must have real-time activation capability in order to qualify for real-time activation. The current real-time activation partners are Google DV360 and The Trade Desk. More coming soon! Please see details below for more […]

DMP – Sales Force Audience Studio – Data Collection Partners

November 30, 2019crisbicca0

Off-Site Ad Servers On-Site Ad Servers Email Service Providers (ESP) Data Management Platforms (DMP) Analytics & Measurement Off-Site Ad Servers Partner Method Client Requirements Conversant JS tag and impression pixel Deployment of Salesforce DMP impression tracker DoubleClick Campaign Manager (DCM) JS tag and impression pixel API Access Krux Whitelisting DoubleClick Campaign Manager (DCM) Impression-level Log […]