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Learn GA by experimenting its features with real business data

August 8, 2020crisbicca0

The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. It’s a great way to look at real business data and experiment with Google Analytics features. Access the demo account To access the demo account, click the ACCESS DEMO ACCOUNT link at the end of this section. When you […]

Analytics Academy – Getting Started With Google Analytics 360

August 4, 2020crisbicca0

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Google Analytics – difference between bounce and exit rate

August 4, 2020crisbicca0

Bounce rate and exit rate metrics in Google Analytics are often used interchangeably. But they are not the same thing. Bounce rate is the percentage of single page GA sessions in which a person leaves your website from the landing page (entry page) without browsing any further. Whereas exit rate is the percentage of exits […]

Course: GTM Fundamentals [free]

July 23, 2020crisbicca0

Course Overview Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers. Unit 1: Starting out […]

Introduction to Search Ads 360 bid strategies

July 23, 2020crisbicca0

Introduction to Search Ads 360 bid strategies Next: How bid strategies work Search Ads 360 bid strategies optimize your advertising spend across the supported search engine accounts within an advertiser. They monitor the performance of keywords and product groups, and adjust bids to achieve the highest number of conversions, the greatest amount of revenue, the best position, or highest […]